Sabtu, 26 Oktober 2013

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Public Relations: Strategies and Tactics, Global Edition

  • Published on: 1800
  • Binding: Paperback

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Senin, 21 Oktober 2013

[U393.Ebook] Free PDF Unto A Good Land: A History Of The American People, Volume 1: To 1900, by Jr. David Edwin Harrell, Edwin S. Gaustad, John B. Boles, Sally

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Unto A Good Land: A History Of The American People, Volume 1: To 1900, by Jr. David Edwin Harrell, Edwin S. Gaustad, John B. Boles, Sally

Unto a Good Land offers a distinctive narrative history of the American people -- from the first contacts between Europeans and North America's native inhabitants, through the creation of a modern nation, to the standing of the United States as a world power. Written by a team of distinguished historians led by David Edwin Harrell, Jr. and Edwin S. Gaustad, this textbook shows how grasping the uniqueness of the bAmerican experimentb depends on understanding the role of religion as well as social, cultural, political, and economic factors in shaping U.S. history.A common shortcoming of most United States history textbooks is that while, in recent decades, they have expanded their coverage of social and cultural history, they still tend to shortchange the role of religious ideas, practices, and movements in the American past. Unto a Good Land addresses this shortcoming in a balanced way. The authors recognize that religion is only one of many factors that have influenced our past -- one, however, that has often been neglected in textbook accounts. This volume gives religion its appropriate place in the story.Unprecedented coverage of the forces that have shaped the history of the United States
While none of America's rich history is left out, this volume is the first U.S. history textbook to give serious attention to the religious dimension of American life. This textbook is not a religious history; instead, it offers an account of American history that includes religious ideas, practices, and movements whenever they played a shaping role.Comprehensive and current
This volume traces the American story from the earliest encounters between the first North Americaninhabitants and Europeans through the 2004 presidential election. Complete and balanced treatment is also given to issues of gender, race, and ethnicity, as well as cultural, political, and economic forces.A clear and compelling narrative
The authors are more than expert historians; they are also talented writers who recognize history to be the retelling of human life. United by a seamless narrative structure, these chapters restore the bstoryb to history.Multiple formats specially designed for flexible classroom use
Unto a Good Land is available as a single hardcover edition or as two paperback volumes, offering maximum flexibility when adapting curriculum for one- and two-semester courses in U.S. history. The two paperback volumes can be used for U.S. history survey courses divided at 1865 or 1900 -- or at any date in between.Informative special features to complement the text
In addition to the book's exceptional narrative, an array of special features enhances the instructional value of the text and points students to resources for further study.Includes assistance for teaching and test preparation
The instructor's manual for Unto a Good Land provides helpful suggestions for lesson plans and assignments, and the test bank provides multiple-choice and essay questions for use as study aids, quizzes, or tests.Suitable for instruction at both secular and religious colleges and universities
Drawing on their experience in both secular and religious schools, the authors have ensured that this textbook is suitable for U.S. history classes in a wide variety of settings.

  • Sales Rank: #739823 in Books
  • Brand: Brand: Wm. B. Eerdmans Publishing Co.
  • Published on: 2005-08-25
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.50" h x 1.15" w x 8.50" l, 3.60 pounds
  • Binding: Paperback
  • 748 pages
Features
  • Used Book in Good Condition

Review
Mark Noll
Wheaton College�
"Unto a Good Land�offers a sound general history of the American people and an unusually perceptive understanding of how religious matters have been important in that history. This combination makes this text distinctively useful. It is good reading that provides a solid foundation for advanced exploration in the very wide domains of American historical study."

Jon Butler
Yale University
"Unto a Good Land�beautifully integrates the character of American religion, values, and idealistic concerns into an excellent narrative history without cant or special pleading and with real judiciousness and balance — a difficult task accomplished with sensitivity and vigor."

Margaret Armbrester
University of Alabama at Birmingham
"Beautifully written and comprehensive in its coverage of American political, intellectual, and cultural themes,�Unto a Good Land�is likely to find wide use in state colleges and universities throughout the country. The authors weave into the narrative the ever-present sense of 'special' mission that has shaped, for better and for worse, the nation's history. This work incorporates the latest scholarship celebrating American diversity in a balanced treatment that will make American history recognizable and persuasive to college students. They will, I believe, find it hard to put down."

W. Roger Biles
East Carolina University
"The authors do a nice job of seamlessly weaving religious topics into the discussion rather than simply adding sidebars that draw attention to the 'separateness' of religious belief. This approach will remind students that religion is an important part of people's lives and therefore an appropriate topic for analysis."

John Milton Cooper, Jr.
University of Wisconsin–Madison
"The writing is good and clear; the chapters and topics within them are easy to follow. The scholarship on which the chapters are based is up to date. I also think the approach is well balanced. I found the integration of religious topics to be well done, and not only as a 'hook' to distinguish this text from others in the field."

Link Hullar
Kingwood College, North Harris Montgomery Community College District, Texas�
"I am delighted to be using�Unto a Good Land�with my students. This text tells the story of the American people with respect and consideration for all peoples. It is attractive, engaging, and readable. I have been teaching U.S. History for over thirty years and without a doubt this is the best survey text I have ever used."

From the Back Cover
"Introducing a New U.S. History Text That Takes Religion Seriously"

"Unto a Good Land" offers a distinctive narrative history of the American people -- from the first contacts between Europeans and North America's native inhabitants, through the creation of a modern nation, to the 2004 presidential election. Written by a team of highly regarded historians, this textbook shows how grasping the uniqueness of the "American experiment" depends on understanding not only social, cultural, political, and economic factors but also the role that religion has played in shaping U. S. history.

While most United States history textbooks in recent decades have expanded their coverage of social and cultural history, they still tend to shortchange the role of religious ideas, practices, and movements in the American past. "Unto a Good Land" restores the balance by giving religion its appropriate place in the story.

This readable and teachable text also features a full complement of maps, historical illustrations, and "In Their Own Words" sidebars with excerpts from primary source documents.

For more information about this book visit: www.untoagoodland.com

About the Author
David Edwin Harrell Jr. is Daniel F. Breeden Eminent Scholar Emeritus at Auburn University. One of our leading scholars of American religious history, he is also the author of The Churches of Christ in the Twentieth Century and coauthor of Unto a Good Lan

Edwin S. Gaustad (1923–2011) was Professor Emeritus of History and Religious Studies at the University of California, Riverside. He also taught at Shorter College, the University of Redlands, Baylor University, and Auburn University. He received a B.A. from Baylor University and a M.A. and a Ph.D. from Brown University. He is the author of, among other works, Sworn on the Altar of God: A Religious Biography of Thomas Jefferson, Liberty of Conscience: Roger Williams in America, Historical Atlas of Religion in America, The Religious History of America: The Heart of the American Story from Colonial Times to Today (with Leigh Schmidt), and Proclaim Liberty Throughout the Land: A History of Church and State in America."

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Kamis, 17 Oktober 2013

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Applied Ethics: A Multicultural ApproachFrom Routledge

This best-selling text continues to fill an existing gap in the literature taught in applied ethics courses. As a growing number of courses that include the perspectives of diverse cultures are being added to the university curriculum, texts are needed that represent more multicultural and diverse histories and backgrounds. This new edition enhances gender coverage, as nearly half of the pieces are now authored by women. The new edition also increases the percentage of pieces written by those who come from a non-Western background. It offers twelve up-to-date articles (not found in previous editions) on human rights, environmental ethics, poverty, war and violence, gender, race, euthanasia, and abortion; all of these topics are addressed from Western and non-Western perspectives.

  • Sales Rank: #875958 in Books
  • Published on: 2015-09-18
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.90" h x 1.40" w x 7.00" l, .0 pounds
  • Binding: Paperback
  • 606 pages

About the Author

Larry May is W. Alton Jones Professor of Philosophy, Professor of Law, and Professor of Political Science at Vanderbilt University. He has authored or edited over thirty books, most recently on the topics of war and international criminal law. He teaches courses in philosophy of law and the history of political philosophy.

Jill B. Delston is an assistant teaching professor of philosophy at the University of Missouri-St. Louis. Her teaching and research span social and political philosophy, global justice, normative ethics, early modern philosophy, and ancient Greek philosophy.

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Jumat, 11 Oktober 2013

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Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' experience was a cost center in most companies. In the world A.B. (After Benioff), with granular per-year, per-month or per-use pricing models, cloud deployments and many competitive options, customers now have the power. As such, B2B vendors must deliver success for their clients to achieve success for their own businesses.

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  • Sales Rank: #24406 in Books
  • Published on: 2016-02-29
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.30" h x .90" w x 6.40" l, .0 pounds
  • Binding: Hardcover
  • 256 pages

From the Inside Flap

The subscription business model is hot—from software to music to movies to diet programs—investors and public markets want businesses that create recurring payments from unlimited customers. The old sales and marketing methods can handle attracting new customers for growth, however, only in the last five years has a discipline emerged that views growth in relation to retention, not just sales. Customer Success is the first-of-its-kind resource for business leaders who need best-in-class guidance for developing a recurring revenue business.

Software as a Service (SaaS) businesses led the charge into the subscription economy, and this guidebook is highly relevant to leaders of those companies by providing a methodology for creating the infrastructure and teams to both renew and upsell customers. The success of SaaS companies has spread across industries, and now all types of businesses are looking to convert to a subscription or pay-as-you-go model, or at least add a like component to their existing business model. Leaders in these situations can equally benefit from the A-to-Z coverage inside, which walks you from the very beginnings of the Customer Success movement to the latest best practices and success stories.

The practical chapters are rated by relevance to business type for quick reference and focused learning. Additionally, this next-level tool doesn't stop at a singular perspective, but features authorial contributions from today's leading Customer Success practitioners who share their personal insights into the realities of focusing a company on the success of its customers.

Whether this is your first step into a recurring revenue business model or you need to revamp your SaaS company into the big leagues, this game-changing presentation by three industry influencers from the leading company in Customer Success gives you the understanding and solutions you're looking for, including:

  • The Ten Laws of Customer Success, including complete explanations, real-world examples, and customized information for different business needs
  • How Cloud technology has redefined Customer Success and what a customer-centric company needs to do to maintain a competitive edge
  • An in-depth look at the critical technology needed for outstanding Customer Success
  • Easy-to-understand approaches to capturing the sophisticated metrics that drive prosperous customer-centric programs

Accelerate your revenue model with Customer Success.

From the Back Cover

Praise for CUSTOMER SUCCESS

"Having been at Salesforce to witness the birth of Customer Success, I'm excited to see a book focused on this subject around which I have so much personal passion. One of the foundations of our success at Salesforce was Customer Success so it's particularly great to see the history of the discipline, along with a glimpse at the future, documented in this book. I recommend it to every CEO or leader out there who is truly seeking to build a customer success-centric company."
—Jim Steele, President and Chief Customer Officer, Insidesales and former President and Chief Customer Officer, Salesforce

"As one of the early investors in the technology of Customer Success, I'm particularly pleased to see the rapidly accelerating growth of the entire industry. The 'subscription tsunami' as outlined in the book has profoundly disrupted the software world, and forced a focus on customers that did not exist previously. This book will help those who need to understand how this brave new world works, and also people looking for some practical guidance on how to execute successfully in the subscription economy. The team at Gainsight helped pioneer the Customer Success movement and definitely has the chops to put together this hitchhiker's guide for those traveling the same road."
—Roger Lee, General Partner, Battery Ventures

"The world is moving to a Subscription Economy, and this book directly addresses that shift. Smart companies aren't trying to pitch products to strangers anymore. They're figuring out how to grow, monetize and build an ongoing, mutually beneficial relationship with a dedicated base of subscribers. Customer success is fundamental to this process, and this book documents three core aspects — philosophy, discipline, and organization — in a sharp, practical way."
—Tien Tzuo, CEO and Founder, Zuora

About the Author

NICK MEHTA is CEO of Gainsight, where he brings the right people together and puts them in the best position to win for customers, partners, employees, and their families. He's a big believer in the Golden Rule, and he uses it to bring more compassion to interactions with others.

DAN STEINMAN is the chief customer officer for Gainsight. He is the author of dozens of relevant blogs, contributed articles, and Customer Success University created by Gainsight and a recognized thought leader in the Customer Success world.

LINCOLN MURPHY is founder of Sixteen Ventures, a consultancy helping companies accelerate growth through Customer Success. He's a prolific writer and international speaker on Growth and Customer Success.

Most helpful customer reviews

0 of 0 people found the following review helpful.
It is a great read for anyone new to Customer Success or for ...
By Emiley Oster
I rarely write reviews, but was compelled to do so for this comprehensive book on the newest function emerging in the software industry, Customer Success. As an Exec relatively new to the field, but well experienced in sales and account management, I find myself coming back to this book over and over for guidance and inspiration. It is clear, straight forward and full of practical, applicable information that can be utilized by any sales organization. It is a great read for anyone new to Customer Success or for CXO/VP levels as they move to the subscription economy.

0 of 0 people found the following review helpful.
Great Insight
By Robert H Mobley
For those who want to know more about Customer Success and those who already practice it, this book should be on your desk. The insight from several different thought leaders is extremely helpful for those looking to build or improve their current team or organization.

0 of 0 people found the following review helpful.
Run a SAAS company? You want to read this book.
By Stu Sjouwerman
This book goes into great detail why it's critical to focus on existing customers and their experience to reduce churn. Warmly recommended.

See all 18 customer reviews...

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[G407.Ebook] Free PDF 'night, Mother: A Play (Mermaid Dramabook), by Marsha Norman

Free PDF 'night, Mother: A Play (Mermaid Dramabook), by Marsha Norman

You can finely add the soft documents 'night, Mother: A Play (Mermaid Dramabook), By Marsha Norman to the gadget or every computer unit in your office or home. It will certainly aid you to always continue reviewing 'night, Mother: A Play (Mermaid Dramabook), By Marsha Norman each time you have downtime. This is why, reading this 'night, Mother: A Play (Mermaid Dramabook), By Marsha Norman does not provide you issues. It will certainly provide you important sources for you which wish to start writing, discussing the similar publication 'night, Mother: A Play (Mermaid Dramabook), By Marsha Norman are different book industry.

'night, Mother: A Play (Mermaid Dramabook), by Marsha Norman

'night, Mother: A Play (Mermaid Dramabook), by Marsha Norman



'night, Mother: A Play (Mermaid Dramabook), by Marsha Norman

Free PDF 'night, Mother: A Play (Mermaid Dramabook), by Marsha Norman

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'night, Mother: A Play (Mermaid Dramabook), by Marsha Norman

'night, Mother is a taut and fluid drama that addresses different emotions and special relations. By one of America's most talented playwrights, this play won the Dramatists Guild's prestigious Hull-Warriner Award, four Tony nominations, the Susan Smith Blackburn Prize, and the Pulitzer Prize in 1983.

'night, Mother had its world premiere at the American Repertory Theater in Cambridge, Massachusetts, in December 1982. It opened on Broadway in March 1983, directed by Tom Moore and starring Anne Pitoniak and Kathy Bates; a film, starring Anne Bancroft and Sissy Spacek, was released in 1986.

  • Sales Rank: #842775 in Books
  • Brand: Hill and Wang
  • Published on: 1983-08-01
  • Released on: 1983-08-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.97" h x .1" w x 6.09" l, .27 pounds
  • Binding: Paperback
  • 96 pages
Features
  • Great product!

Review

“The subjects are suicide, love, and the meaning of life--as huge as they come; but they are treated with the specificity of threading a needle or choosing the right breakfast for your needs. Humor and pathos pop up as naturally as wild flowers or fences by the roadside; there is devastating psychological accuracy and nothing seems contrived; and there is that bustle of minutely perceived existential details that bespeak the master.” ―John Simon, New York

“Ever since I first read 'night, Mother it has filled me with the kind of exaltation I experience only in the presence of a major dramatic work...” ―Robert Brustein, The New Republic

“If there is such a thing as benign explosion, this play is it: it detonates with startling quietness, showering us with truth, compassion and uncompromising honesty...” ―Jack Kroll, Newsweek

“A spare but lyrical dialogue, 'night, Mother probes deeply into the mother-daughter relationship while making a disturbing statement about responsibility and courage. It is as artfully designed as a sonata, rising in each dramatic movement until it arrives at its inevitable destination.” ―The New York Times Magazine

From the Publisher
Winner, International Sony Award, 1994.

From the Inside Flap
This Pulitzer Prize winner tells the powerful story of an epileptic woman in her early 40's systematically preparing her own death - and the frantic and touching efforts of her mother to stop her. This searing drama is guaranteed to keep any listener on the edge of their seat.

An L.A. Theatre Works performance featuring Sharon Gless and Katherine Helmond.

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0 of 0 people found the following review helpful.
a mother-daughter play about life, love lost, depression and suicide
By Frank L. Greenagel II
Marsha Norman's play won the Pulitzer Prize for Drama in 1983. It's set in a small house on a lonely, country road. Jessie is middle aged, epileptic, divorced, jobless, mother to a thieving son and lives with Thelma, her mother. Thelma is the only other character in the play. The play is one long scene - there are no changes, acts or intermissions.

They have a believable relationship. Their family, their whole town is average. The know they are boring and accept it. They don't complain about it. Thelma is fine with her life. She has a son, a few friends and her crocheting to keep her busy. Jessie has nothing - she is empty and is tired of life. At the start of the play, she tells her mother that she is going to kill herself. Thelma does not take her seriously at first, but eventually does. The rest of the play is a volley of truth telling, stories and the occasional begging by Thelma.

It's sad, heartfelt and decent. It's neither brilliant nor terribly interesting. Without know the other nominees from 1983, I can't say it was the wrong choice for the Pulitzer, but I can write that it was a very very weak winner.

0 of 1 people found the following review helpful.
Terse, Direct, and Chilling
By Kevin L. Nenstiel
Convinced she has no control over her own life, Jessie Cates resolves to end it. But this is not an impulse decision. She has spent months carefully laying the groundwork so that when she is gone, her needy mother Thelma will be able to carry on. Now nothing is left but to make sure Mama is aware of what's going down so she can prepare herself for when it happens.

Since its first production in 1983, this play has ascended to the ranks of theatrical classics for its almost operatic language, its intimate one-on-one tension, and its shocking denouement. The most stunning surprise in this one-act is its lack of surprise. The crisis point is already past when the play begins; what we're left with isn't conflict so much as conflagration.

As tensions run high, Jessie and Thelma lock themselves into a downward spiral of emotional revelation and high-strung confrontation. Personal disclosures come out with a degree of quiet honesty that many current histrionic playwrights would shy from like a branding iron. And Jessie proves to be one of the most strong-willed characters in theatre for the last generation.

Though remarkably short, this play is extremely compact. Not one word is wasted. And despite the dense subtext, the refreshingly direct language makes a break from all the recent plays that need to be decoded to be understood. This DPS edition includes updates the author made for the 2004 Broadway revival, bringing some of the dated language into the 21st Century.

This play plows a field so unique that subsequent playwrights have fled from this level of stunning lucidity. There is precious little else quite like it in the current theatrical scene. Terse, candid, and powerful, "'Night, Mother" casts a shadow on every writer currently working.

0 of 0 people found the following review helpful.
Devastating
By booknblueslady
Night Mother by Marsha Norman, the 1983 Pulitzer winning drama is an emotionally draining play. It has only two characters, Jessie Cates, the daughter who lives with her mother, Thelma Cates. These are both simple country women, with Jessie being the quieter and less demonstrative and Thelma being more talkative.

Jessie is around 40, epileptic, divorced with a son who is turning into a criminal. She sees her life as lacking in the positive and feels that it will not change. She makes a final decision about what she will do about that and this play is about the night she means to implement her decision.

It is short play and takes little time to read, but prepare for the emotion it engenders.

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Rabu, 02 Oktober 2013

[Q342.Ebook] Ebook Free International Relations in Europe, 1689-1789 (Lancaster Pamphlets), by J.H. Shennan

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International Relations in Europe, 1689-1789 (Lancaster Pamphlets), by J.H. Shennan

Shennan examines the changing criteria upon which European relations were based between 1689 and 1789, a complex period which saw:
* the decline of dynasticism
* the emergence of economic power as a concomitant of military might
* the growth of British influence
* the dawn of nationalism
For easy reference, this book also contains extensive chronologies of the important battles, treaties and alliances of the period, along with a list of further reading.

  • Sales Rank: #5210419 in Books
  • Published on: 1995-03-27
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.50" h x .22" w x 5.43" l, .29 pounds
  • Binding: Paperback
  • 96 pages

About the Author
J.H. Shennan is Professor of European History at the University of Lancaster.

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